Meet the Founder
Blanca Jiménez de la Hoz is a fashion designer who graduated from the Alta Escuela de Moda in Madrid, directed by Giovanna Pagliai. She later completed her studies in London, earning an HND(High National Diploma) from the London College of Fashion.
After completing her training, she returned to Spain and began working as Fashion Editor for Elle magazine. After two and a half years in this position, she was appointed Fashion and Beauty Director, a role she held for five years.
She subsequently embarked on her career as a freelancer, working as a stylist, producer, and fashion journalist for renowned media outlets including, among others, Conde Nast Traveler, the Gastronomy, Decoration, and Haute Couture supplements of !Hola!, Mujer Hoy, and Marie Claire.
She has also worked as a fashion consultant for brands such as Tous, Antonio Pernas, and Roberto Verino, and as a personal stylist for celebrities. Additionally, Blanca has repositioned beauty brands like Archangela and Handmade Beauty, managing their press and communication. She has also conceptualized and produced editorial fashion projects, including books and bookmags.