About the Project

Loving Craft was created with the goal of providing Galería Canalejas with its first-ever product bearing its own label—an innovative initiative aimed at forging a strong partnership between Galería Canalejas and Spanish craftsmanship.
For its first edition, artist Marina Anaya designed WAU, an exclusive porcelain capsule collection for GC. This collection was also made available for sale at the Thyssen-Bornemisza National Museum store as part of an agreement signed between the two companies. The photo shoot and videos documenting the process were directed by Juan Millás. The project was rounded out with a marketing campaign.